Betty Jeans

€ 239,00
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Soft tone, conscious craftsmanship — the Betty Jeans by Haikure offer a refined take on everyday denim. Crafted in Italy from organic cotton, they come in a delicate soft ecru with a subtle pink hue, bringing a fresh, modern lightness to your wardrobe. The classic five-pocket construction and button fly stay true to denim heritage, while the clean silhouette keeps the look effortless and versatile.

Material Composition

60% Organic Cotton, , 40% Lyocell

Product ID

HEW03297GF139PX T0344

Soft tone, conscious craftsmanship — the Betty Jeans by Haikure offer a refined take on everyday denim. Crafted in Italy from organic cotton, they come in a delicate soft ecru with a subtle pink hue, bringing a fresh, modern lightness to your wardrobe. The classic five-pocket construction and button fly stay true to denim heritage, while the clean silhouette keeps the look effortless and versatile.

Material Composition

60% Organic Cotton, , 40% Lyocell

Product ID

HEW03297GF139PX T0344

About The Brand

HAIKURE is an Italian fashion brand rooted in contemporary design, responsible production, and a strong denim heritage. Founded in 2011, the brand blends modern aesthetics with a conscious approach to fashion, creating timeless pieces that feel both effortless and refined. At the heart of HAIKURE is denim: clean silhouettes, innovative washes, and carefully considered fits designed to last beyond seasonal trends. Each collection is crafted using high-quality materials, with a growing focus on sustainable fabrics and low-impact manufacturing processes. Minimal yet expressive, HAIKURE’s designs reflect a balance between urban attitude and Italian craftsmanship. The brand speaks to those who value authenticity, quality, and modern style, offering wardrobe essentials that are versatile, wearable, and responsibly made.